A strategically important market with an increasing spend on healthcare and pharmaceuticals
Citrafarm Life Pharma has been trading in the Middle East , and has established relationships with leading pharmaceutical distributors in many countries in the region. The middle east is a major focus for growth for Citrafarm Life pharma given its increasing spend on healthcare and pharmaceuticals, particularly in the area of hospital medicines. We see significant opportunities within our portfolio for our Emergency Care medicines also our Hospital-initiated Medicines.
Future investment and growth potential
To support our efforts in this geography, Citrafarm Life pharma will open Scientific Office in Tunisia. Staffed by experts in regulatory scientific affairs, this office will responsible for Marketing, logistics and obtaining regulatory approvals allowing us to sell Citrafarm Life pharma products into both the private and public hospital markets in Middle East countries. We are planning in excess of our products to be approved in the next three years. The Scientific Office will also be responsible for providing accurate product information to physicians. and provide a dedicated sales team for Citrafarm Life pharma products to hospitals across the Region. We are seeing significant growth in our products in the area and expect to further grow our business in this region in the near term.
We also have established a sales office in turkey where we support our long-term partners in key markets. Sales development in these markets will greatly be enhanced by our scientific office in Tunisia.
Citrafarm Life pharma see this region as a priority for investment and future sales growth. This will be achieved through increasing product availability in the key markets through local warehousing as well as launching innovative, higher value Hospital Medicines product launches post-Marketing Authorisation approvals. We will be increasing the numbers of Citrafarm Life pharma sales, marketing and commercialization support staff in this region to underpin the growth potential we see in this exciting region.